Current Role
director of strategy & insights @ premium blend
create solutions for enterprise level problems, implementing services and tech that transform marketing and operations.
Short Story
- 12+ years as SME and team lead
- analytics, COE & governance, social, and AI lead (see projects)
- other responsibilities: scoping, budgeting, program reqs, client management, sales & RFP
Case Study I (2024–present)
trust index
my colleagues and i have researched consumer behaviors across traditional media datasets, sales, customer feedback, and social data. we then prototyped a proprietary index for an enterprise client with data that produces a score. The score communicates a brand's current trust with customers, with strategies that improve it and why all in an easy to navigate webapp. if you want to learn more, email me.
Case Study II (2025–present)
social intelligence & governance
scaling data & insights to empower governance at an enterprise international retail company. create and present consumer insights and brand risk assessments
Case Study III (2018–2020)
global influencer playbook
global sponsorships influencer playbook and execution. the open championship, rugby world cup, grammy's, league of legends – produced influencer activation strategy, content direction, copywriting, analytics, & campaign recaps. still serves as org's foundation for social activation across sponsorships
Timeline
2025–present Director, Strategy & Insights @ Premium Blend
2024–2025 Manager, Marketing Publications @ Aksia
2022–2023 SVP, Creative Strategy @ ICR
2021 Director, Creative Strategy @ Whalar
2017–2021 Director, Digital Strategy @ Octagon
2014–2016 Digital Project Manager @ Fox
Education
james madison university
philosophy & religion
Outlook
"one must imagine sisyphus happy." — albert camus
"curiosity killed the cat... but satisfaction brought it back."
"nothing to do but follow your crazy" — n.k. jemisin