joe scott

i'm joe. director of strategy & insights at premium blend, where my job is mostly listening for the difference between what brands say they want and what they actually need.

i find myself finding throughlines. between whatever i'm watching, building, reading, doing. i don't know that the universe speaks, exactly, but the patterns surprise me when i look close enough. most of what i think about for a living is one version of that habit pointed at a brand or a market.

outside of work i'm a husband and a dad. i read more than i should, watch what feels like a lot of films and tv, and have an unreasonable enthusiasm for fb marketplace. the bargains are usually fine. the negotiations are the point.

this site is mostly a forcing function. i write irregularly on the blog, keep a garden of working notes that lean on the seedling side, and use the rest of it to keep myself paying attention.